I'm a digital analyst with over 10 years of experience working with small businesses to global companies on enabling and leveraging analytics. My specialty is in technical analytics audits and implementation for websites and apps.

I am based in Toronto, Canada 🇨🇦.

📮 Contact Me

🔗 LinkedIn

👩🏻‍💻 Experience

I have done:

• Technical analytics audits
• Digital analytics implementation, migrations, and upgrades
• Tag management systems implementation, migrations, and upgrades
• Trained marketers on how to deploy their own conversion tags with confidence!
• Established Conversion Rate Optimization programs (A/B testing)
• Developed and operationalized an analytics and optimization department
• Also, provided analysis and meaningful insights to business stakeholders on their digital portfolios

🔧 Skills

🔍 Digital Analytics

• Amplitude Analytics
• Adobe Analytics (web + app)
• Google Analytics + Enhanced Ecommerce
• Segment.io

🔖 Tag Management System

• Adobe Launch (Dynamic Tag Management)
• Ensighten
• Google Tag Manager
• Tealium

🔮 Data Visualization

• Excel (yes, I had to be creative when there are no other tools)
• Google Data Studio
• MicroStrategy
• Power BI
• Qlik Sense
• Tableau

🌓 A/B Testing

• Adobe Target
• Google Optimize
• Optimizely

🧰 Other Useful Skills and Tools

• Front End Web Dev: JavaScript / HTML / CSS
• Web Proxies: Charles Proxy / Fiddler
• Project Management: Jira / MS Project
• Documentation: Confluence / Notion

🗣 Languages

• English (native)
• Japanese (basic)
• French (intermediate)

👩🏻‍🎓 Education

I have a Bachelors of Commerce in Business Technology Management, from Toronto Metropolitan University (formerly Ryerson University). I studied Database and Knowledge Management. This is the process of how organizations can better store, share, and manage their knowledge internally to create a smarter workforce. So you could say I love gaining new knowledge and sharing knowledge.